Insights by Dr.K

Data-driven research insights into Korean consumer behavior, cultural trends, and market dynamics.

Jay Ahn 2026-07-17 · 3 min read

The Rise of the Researcher-as-Maker: Crafting Bespoke Analytical Tools with AI (ESOMAR Tokyo 2026)

Last May at the ESOMAR event in Tokyo, DRK's Jay Ahn presented on how AI empowers researchers to transition into Agentic Tool Builders, utilizing agentic frameworks to automate complex sentiment analysis.

The Dr.K 2020-11-09 · 2 min read

[Education] The main value in the education sector in 2021 will 'developing social skills'.

[Education] The main value in the education sector in 2011 will 'developing social skills'.The Seoul metropolitan government* conducted a survey of 1,000 parents having their kids aged below 14 years old. It is about the kid's education and lifestyle change during the pandemic. Parents squeezed more time to secure extra time for their kids. And, the mother contributed more than the father to secure the care time. Due to the long pandemic, parents now worry more about kid's social development

The Dr.K 2020-11-04 · 2 min read

[Education] The core value of public education will be social skill development in 2021.

The Seoul metropolitan government* conducted a survey of 1,000 parents having their kids aged below 14 years old. It is about the kid's education and lifestyle change during the pandemic. Coincidently, the Pew Research Center conducted a survey with a similar survey with K-12. So, I will compare some of the results with the Pew's outputs.Parents squeezed more time to secure extra time for their kids. And, the mother contributed more than the father to secure the care time.Due to the long pandemi

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